Have you ever visited a park that lacked any type of attraction? So no playground, trails, pond, shelter, picnic table, or anything else that make a visit worthwhile? Boring right? Unless it’s right across the street from your house with just enough room to toss a ball back and forth, you’re probably not going back […]
Cartoon Q&A: Shelbi Fanning of Cloud Giants on Modern Marketing Challenges
So I’m kicking off a new series of cartoon Q&As. Basically I ask a few questions to practicing researchers, marketers, evaluators, designers, and communicators, then cartoon illustrate their answers. This week’s Q&A is with Shelbi Fanning who is the marketing manager at Cloud Giants, a Salesforce consultancy headquartered here in Durham, NC. How do you […]
The Content Strategy Problem
Many organizations have a content strategy problem. Their problem? There is no strategy. Our new reporting universe. The web has opened up a lot avenues that organizations can use to reach their audiences. A lot of avenues. To the point that the number of avenues is overwhelming. Off the top of my head, a contemporary professional […]