Ok Seth Godin, I’m going to tell a story

If you read enough Seth Godin, he starts to wear you down (or build you up?).
At first you just listen and wonder how this guy became so famous. Then after he simply lays out point after point you start to figure him out. It’s not any single post, book, or talk. It’s the consistency that comes with continuously laying out a grander story.
Seth Godin is an alternative, a successful one. He’s rejected the null so often that people start to think he’s earned the right to reject it by default. What a strange paradoxical proposition that is…