Letting Pixar’s rules of storytelling influence your reporting.

I really believe that good data visualization, good reporting and good presentations are all about good storytelling.  So I tend to search out inspiration from great storytellers.  I read the post I quote below a few years ago, but find myself coming back to it over and over again.
As researchers and evaluators we spend a lot of time really thinking about what we want to tell an audience.  We spend far too little time thinking about what they would like to hear.   Then we wonder why they don’t read our reports.
The 22 rules of storytelling, according to Pixar:

#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.