So who has time to read the small print?
We are in an age where even large print is rarely read.
Unfortunately there a lot of really good charts that require at least a little bit of explanation. So how do we convey that information to the audience?
Could we use a GIF?
What are GIFs?
GIFs, for those who don’t know, are a type of image file that can produce soundless moving pictures. They can be shown by web browsers and most email applications without the reader even needing to click a button.
For years GIFs have been great internet meme fodder. With creators often clipping popular scenes from movies and tv shows. But can we use them professionally?
Let’s give it a try.
I decided to create a couple of GIFs to add a little explanation to charts. The idea would be to pair the GIF with the chart as a way to add a little context without forcing the audience to fully engage with the chart.
These are just prototypes, what do you think?
Bar Chart Story
Dot Plot Explainer