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Comparison analytics let you put your work in context by comparing your success with organizations speaking to similar audiences.  Also, if something works for them, it might work for you too.

With a solid content strategy and best practice design conversion based analytics let you see what parts of your strategy are working and what parts are not.  Giving you the insights necessary to improve your approach, and your reach.

To see the full impact of your work in the social realm, it is important to bring all of your data under one roof.

Dashboards and other interactive tools allow you to report a lot of information (like datasets and full reports) without overwhelming your audience.

Effective teaching on the web is short, organized, and visual.  This is true for short lessons and complete courses.

Infographics, social images, and visual reports are used to adapt and tailor concepts, ideas, and reports for specific audiences.