We have access to more data but are delivering shorter reports. Something has to change, right? Before we get into today’s post. If you missed my webinar, it’s now up for anyone to watch. A big thanks to AEA for sending it to me so I could post for all of you. More Data From site […]
Don’t change your 200 page report
Don’t change your 200 page reports. I’m sure someone in your audience wants that comprehensive report, and if you change it, you won’t be serving that audience anymore. Now instead of changing the report, create an adaptation. A second report to reach a different audience (maybe a 30 pager). After you’re done with that, why […]
Freshspectrum in the Wild, 12 illustrations
I've started work on a few cartoon collaborations. I find someone smarter than me with expertise in an interesting subject. We then work together on concepts for a string of cartoons on their subject. I really think you're going to like the posts but I'm not going to rush them out before they're ready. If […]