The secret to high response rates: follow-up. If the mass email doesn’t work, send an individualized email. If that email doesn’t work, call. If calling doesn’t work, mail. Everyone responds differently, perseverance is the key. It also helps to stand out a little. I’ve developed this set of cartoons to do just that, stand out […]
Invention is only the first step towards innovation
Blogs have been around since the late 90s. But for many academics and professionals the idea of having a blog is still very new. Innovation is most often just the application of past invention in a new context. This is why a lot of innovators don't really think of themselves as such. They're not inventing […]