Don’t change your 200 page reports. I’m sure someone in your audience wants that comprehensive report, and if you change it, you won’t be serving that audience anymore. Now instead of changing the report, create an adaptation. A second report to reach a different audience (maybe a 30 pager). After you’re done with that, why […]
PDF Surprise
So wait… A bunch of PDF reports that were likely not written with a web audience in mind were put up on the web alongside lots of other PDF reports that were likely not written with a web audience in mind. There were probably no other dissemination strategies attached to communicate the individual PDF reports […]